Privacy Policy — Zeffra

Last updated: September 17, 2026

Zeffra ("we," "our," or "us") operates the website zeffra.com.au. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our advertising campaigns.

By accessing or using zeffra.com.au, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website.

1. Information We Collect

We may collect two main types of information:

  • Information You Provide Voluntarily: Data submitted through contact forms, sign-ups, landing pages, or integrations (such as your name, email address, phone number, and messages).

  • Information Collected Automatically: Data regarding your device and browsing activity when accessing the site, including your IP address, browser type, pages visited, time spent, clicks, and information collected via cookies and tracking pixels.

2. Use of Cookies and Tracking Technologies (Meta and Google)

Our website uses cookies, web beacons, and similar tracking technologies to optimize user experience, analyze traffic, and manage advertising campaigns on third-party platforms.

  • Meta Pixel and Conversions API: We use Meta tools to deliver targeted advertisements on Facebook and Instagram, measure campaign effectiveness, and create custom audiences based on user interactions on zeffra.com.au.

  • Google Ads and Google Analytics: We use Google tags, conversion cookies, and related tools to display targeted ads on the Google Search Network, YouTube, and partner websites, as well as to analyze user behavior through aggregated traffic metrics.

  • How to Opt Out: You can manage or disable cookies through your browser settings at any time. You can also manage your ad preferences directly via platform settings, such as Google Ads Settings and Facebook Ad Preferences.

3. How We Use Your Information

We use the collected information for the following purposes:

  • To operate, maintain, and improve the performance of zeffra.com.au.

  • To personalize your browsing experience and deliver relevant content.

  • To process inquiries, respond to requests, or provide customer support.

  • To display and optimize targeted advertising campaigns (including Meta and Google Ads).

  • To analyze traffic metrics, user behavior, and marketing performance.

4. Sharing of Data with Third Parties

We do not sell, trade, or rent your personal information to third parties. However, we may share strictly necessary data with:

  • Service Providers and Automation Tools: Hosting platforms, marketing automation tools, and CRM systems essential for business operations.

  • Advertising Platforms: Meta (Facebook/Instagram) and Google for conversion tracking, campaign optimization, and audience targeting aligned with our ads.

  • Legal Obligations: When required by law, court order, or applicable government regulations.

5. Data Security

We implement reasonable technical, administrative, and physical security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Request access to the personal data we hold about you.

  • Request the correction or deletion of your information.

  • Withdraw your consent to data processing at any time.

To exercise any of these rights, please contact us using the channels listed below.

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our operational practices or regulatory and advertising platform requirements. We encourage you to review this page regularly.

8. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy, please contact us at: